Common commercial grade: about 50° Brix
Major supplier specifications commonly use approximately 50 ±0.5–1.0° direct Brix. Higher-solids 65° Brix concentrate is also available for programs requiring greater concentration.
Juice Concentrates · Bulk B2B ingredients
Bulk Cranberry Juice Concentrate
Bulk Cranberry Juice Concentrate is produced from American cranberries (Vaccinium macrocarpon) and delivers concentrated tart fruit flavor, high natural acidity, soluble solids and deep cranberry-red color. It is used in juices, functional beverages, carbonated drinks, fermentation, dairy preparations, bakery, confectionery, fruit snacks and industrial fruit systems.
North American cranberry
Strong tart profile
Deep red color
Bulk industrial supply
Organic options
Fruit & ingredient profile
Intensely tart red berry with distinctive color
American cranberry (Vaccinium macrocarpon) belongs to the Ericaceae family and grows on low, trailing evergreen vines. The fruit develops from pale green to deep red as it matures and is commercially cultivated primarily for juice, concentrate, dried fruit, sauces and other processed applications.
Cranberries are naturally much more acidic and astringent than many common berries. Their strong tart profile makes straight cranberry juice intense at full strength, but it also allows cranberry character to remain identifiable when blended with sweeter juices such as apple, grape, pear or tropical fruits.
For concentrate production, mature cranberries are typically crushed and pressed, followed by depectinization, filtration and concentration under reduced pressure. Commercial clarified concentrate has low insoluble solids while retaining the characteristic red color and pronounced cranberry flavor.
Color & flavor note: cranberry's red appearance comes largely from anthocyanin pigments concentrated in the fruit skin. Heat, oxygen, light and extended storage can affect color and flavor, so color-critical formulations should be evaluated after the intended manufacturing process and shelf life.
Technical & commercial specifications
Key parameters for industrial qualification
50° Brix is a widely traded cranberry concentrate grade, while higher-solids products such as 65° Brix are also commercially available. Because cranberry is naturally high in acid, Brix, acidity and pH should be evaluated together when comparing programs.
7.5° Brix
FDA uses 7.5° Brix as the minimum single-strength cranberry reference. Commercial 50° Brix concentrates are typically reconstituted with roughly six to seven parts water per part concentrate, depending on density and calculation basis.
High-acid fruit system
Commercial 50° Brix examples commonly show pH around 1.7–3.2 and roughly 10–20% titratable acidity as citric acid. Actual acidity varies by crop, origin and concentration.
Clarified, low-insoluble-solids grade
Commercial clarified specifications commonly control turbidity at reconstituted strength, with supplier examples below approximately 10–25 NTU at 7.5° Brix.
Deep red, strongly tart cranberry
Approved concentrate should retain characteristic red color and clean cranberry flavor without fermented, metallic, scorched, caramelized or other objectionable notes.
Commercial release criteria
Supplier specifications normally establish limits for total plate count, yeast and mold together with applicable pathogen, residue, authenticity and customer-specific quality requirements.
Specification guidance: approximately 50° Brix, pH around 1.7–3.2 and roughly 10–20% acidity as citric acid are representative commercial references rather than guaranteed PFVN specifications. Higher-solids programs also exist. Confirm Brix, acidity, pH, color, turbidity, microbiology, storage and shelf life for the exact product offered.
Industrial applications
Major uses for cranberry juice concentrate
Cranberry concentrate is particularly useful where manufacturers need strong red-fruit acidity, recognizable tart flavor and concentrated fruit solids that remain noticeable in sweetened or blended formulations.
Juice drinks, cocktails & functional beverages
A major ingredient in cranberry drinks, juice cocktails, functional beverages, carbonated drinks and flavored waters, commonly blended with apple, grape, pear, pomegranate, berry or citrus juices.
Cider, beer, hard seltzer & fermented drinks
Provides fermentable fruit solids, pronounced acidity, red color and cranberry character in cider, beer, hard seltzer, mead and other fermented beverage formulations.
Yogurt, sorbet & frozen treats
Suitable for yogurt fruit preparations, cultured products, sorbet, frozen desserts and plant-based alternatives where cranberry acidity helps balance sweeter formulations.
Fillings, glazes & fruit preparations
Used in bakery fillings, dessert sauces, glazes, fruit preparations and sweet-savory sauces where concentrated cranberry flavor is required without excessive added water.
Gummies, jellies & chews
Provides pronounced tart-fruit character and red color to gummies, fruit jellies, chews, hard candies and confectionery centers.
Bars, compounds, syrups & blends
Used in fruit snacks, bars, syrups and multi-fruit compounds where standardized cranberry acidity, color and flavor intensity are required.
Application guides
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Same ingredient
Other Cranberry formats
Choose the cranberry format according to required fruit texture, juice strength, dry-solids format, storage system and finished-product application.
Packaging & handling
Cranberry juice concentrate packaging
Select packaging according to annual volume, concentrate Brix, frozen or aseptic storage requirements, production batch size, thawing needs and plant unloading equipment.
5-gallon pails
Commercial cranberry concentrate is available in pails for development work and smaller manufacturing runs; exact net weight varies with concentration and density.
52–55 gallon / roughly 200–265 kg drums
Lined steel drums are a common industrial format for frozen cranberry concentrate, with commercial programs around the 230–260 kg range depending on Brix and fill configuration.
About 275 gallons / around 1,000 L
Useful for higher-throughput programs where concentrate stability, annual demand and supplier filling capability support tote or IBC handling.
Tanker or bulk liquid shipment
Available for selected high-volume programs where temperature-controlled transport, sanitary handling and suitable unloading infrastructure permit.
Storage & availability: frozen storage around 0°F / -18°C is common for cranberry juice concentrate. Commercial frozen shelf-life programs range from about one to three years depending on processor, concentration and package, while thawed refrigerated life is substantially shorter. Confirm net weight, liner, storage condition, shelf life, minimum order quantity and lead time for the exact program.
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PFVN · Buffalo, New York
info@pfvn.us
info@pfvn.us